"Puma SE, branded as Puma, is a German international company that develops as well as manufactures sports and also informal shoes, garments as well as accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sports apparel manufacturer on the planet. The business was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his sibling Adolf Dassler had actually collectively formed the firm Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Manufacturing Facility). The partnership between the two siblings weakened till both agreed to split in 1948, creating 2 separate entities, Adidas and also Puma. Both firms are presently based in Herzogenaurach, Germany.

Puma has been a public business since 1986, noted on the Frankfurt Stock Exchange. French high-end group Kering (formerly referred to as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest investor Artemis SA owns 29% of the share funding. [5] Because 1 July 2013, the business has actually been led by former football professional Bjørn Gulden (CEO).

Since 2017, Puma SE utilizes greater than 13,000 people around the world as well as disperses its items in greater than 120 nations.

Adhering to the split from his bro, Rudolf initially signed up the recently established firm as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), yet later transformed the name to Puma. Puma's earliest logo contained a square and also beast leaping with a D, which was registered, along with the company's name, in 1948. Puma's shoe and also garments designs feature the Puma logo design and also the unique "" Formstrip"" which was presented in 1958."