"Rolex SA is a Swiss luxury watch producer based in Geneva, Switzerland Initially founded as Wilsdorf and also Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the business registered Rolex as the trademark name of its watches in 1908 and ended up being Rolex Watch Co. Ltd. in 1915. After World War I, the firm moved its main office to Geneva, Switzerland to prevent heavy taxes in post-war Britain, and also in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the brand-new company name which ultimately came to be Rolex SA in later years. Considering that 1960, the business has been possessed by the Hans Wilsdorf Foundation, a private family depend on.

Rolex SA as well as its subsidiary Montres Tudor SA style, manufacture, disperse as well as service wristwatches offered under the Rolex and Tudor brands. In 2018, Forbes ranked Rolex as the world's 71st most useful brand name. As of June 2019, among the world's top 10 most costly watches ever sold at auctions, three are Rolex watches. In particular, Paul Newman's Rolex Daytona presently holds the title of the second most pricey wristwatch and the 3rd most expensive watch ever before cost auction, fetching 17.75 million United States dollars in New York on October 26, 2017. Rolex is the largest manufacturer of Swiss made licensed chronometers. In 2005, more than half the annual production of watches licensed by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To date, Rolex still holds the document for the most certified chronometer activities in the category of watches."